Africa Rising: How 900 Million African Consumers Offer More Than You Think
By Vijay Mahajan (Author) . Hardcover, 288 pages, Publisher: Pearson Prentice Hall, 2008, Language: English, ISBN-10: 0132339420, ISBN-13: 978-0132339421
The author recognizes that Africa is more than a hot continent full of corrupt officials, desert sands and teeming jungles. He dispels the myth that Africa is homogeneous and recognizes the various market strategies on the African Continent....This book should be required reading for anyone interested in doing business in Africa.....“This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio.” Neville Isdell, Chairman and Chief Executive Officer, The Coca-Cola Company, USA. ....“While we consider Africa one of our most important markets, we are very aware that it is often overlooked as a place to conduct sustainable business. This book shows that Africa offers opportunities equal to other developing regions that receive more attention. Through the Diageo Africa Business Reporting Awards, we have committed to promoting high-quality coverage of the business environment in Africa. This book makes an important contribution in providing a vivid picture of the African market opportunity.” Paul Walsh, Chief Executive Officer, Diageo, UK
Comments