New media poses threat to printed word but doubts linger over the credibility of online information
Newspapers have co-existed with a variety of competitors for decades including radio, television and magazines but none has raised as much anxiety as the internet. Some people have already concluded that the fast-growth of blogs, social networks and instant messaging is the beginning of the end of newspapers. But like any other business, experts say, it is all about the money. Whether the newspapers and other traditional media like TV, radio and magazines survive will depend on how much profit they can generate. “The mistake newspapers in the West made was that as soon as the internet became popular they rushed to put their content to the multiplied number of readers”.... “Their assumption was that even if they gave free, they would use this to charge the advertisers five times more and make massive profits, but this did not happen.” However,....in the developing world including countries like China and India will continue to see more growth as literacy levels rise...Newspapers make a huge chunk of their money from advertising rather than sales and local advertisers are yet to embrace online advertising....If local advertisers’ attitude towards online advertising is anything to go by then newspapers may be here for longer than the opponents are predicting...More
Dr Ernest L. Molua, you are right on target... You are a true hero and patriot par excellence...You are a Mandela in young skin......kudos
Posted by: Udonsiweti | April 13, 2010 at 11:32 AM
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Posted by: Tata Gerald Fonyuy | October 11, 2010 at 05:37 AM