A T-shirt a day has kept unemployment at bay for a man who is now making about US$ 63,500 a year - by selling advertising space on his shirts. Jason Sadler, 26, a former marketing professional from Florida, founded his own company, www.iwearyourshirt.com, in 2008 with the idea to wear a T-shirt supplied by any company and then use social media tools to promote the firm. For his human billboard service, Sadler charges the “face value” of the day so January 1 costs $1, while December 31 costs $365.
Sadler said this may not sound like a lot but it adds up to $66,795 a year if he sells out every day, which he did this year. He also sells monthly sponsorships for $1,500, adding another $18,000 (R135,000) to his income.
“I walk around, take photos, wear the shirt all day ... I blog about those photos, I put ‘em up on Twitter, I change my Facebook profile ... and then I do a Youtube video,” he told Reuters Television.
Sadler has already begun filling his 2010 calendar so, in true entrepreneurial fashion, he is expanding services by hiring another individual to wear a shirt a day on the west coast of the United States — and is doubling his price.//Reuters
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