Charm Beats Aggression: Women use their Nurturing Skills to get Ahead in Business

Pre-conceived stereotypes of aggressive women in business can be binned today, according to a new survey by The Everywoman firm in Europe. Four in five women count themselves as networkers, they are warm, friendly and sympathetic in their approach to networking. The eighties power suits were sent to the charity shop long ago, and the female workforce uses confidence, knowledge and good listening skills to network and get ahead in business.

The myth that hard nosed aggression wins has been dismissed. Forty nine per cent of the female workforce believes the sympathetic approach is the right formula for successful networking. And, a further 20 per cent adopt the quietly determined approach to carry out their networking. Only 14 per cent of women use the same charismatic, assertive and gutsy qualities. Condoleeza Rice's style, of finding out the real deal, along with the 'ruthless' approach have only been adopted by a few women with just 10 and eight per cent claiming they use these qualities to get ahead.

In Europe, British women are also at the core of the digital networking revolution, using this technology to aid their networking. The trend looks set to continue with three quarters of the female population wanting to find out more about digital networking techniques. They also completely embrace text messaging as a networking tool, with as many as one in three using text messaging more than they did a year ago, compared to only one in four men.

"The woman of the noughties has adopted the friendly approach and is using it to get ahead in business." said Suzy Edward, Partner Director for Orange S.A. "She is heading the way in adapting to new technologies enabling her to network effortlessly and efficiently. With £4 billion (40 billion FCFA) a year being generated as a direct result of digital networking, women are taking full advantage of the technology at their fingertips and using it to drive British business." Karen Gill, Director of Everywoman, said: "This research demonstrates that women do not have to adopt hard nosed aggression to help them in business. We are using networking as a tool to win more business and contribute a significant amount to the British economy through these skills."

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